The most prominent features are ads, communities, promotional stickers, e-commerce opportunities, business messages and Viber Out Resellers.A Look Into: Viber Desktop For Windows And macOS Similar to LINE, the purple messaging app also offers so-called public accounts, which can be used by brands, clubs or groups, and are similar to Facebook pages. Start your MessengerPeople trial period now.Ĭhat App Viber: Business Opportunities and FeaturesĪlready in 2016, Viber anounced business solutions for companies. In Russia, Viber counted 100 million users as of 2018, and has overtaken WhatsApp. Viber is extremely popular in particular in Eastern Europe and Russia. Next to the basics (sending texts, videos and fotos) it also supports audio and video calls via VoIP (Viber Out), stickers and GIFs, communities, instant voice and video, chat extensions, the possibility to delete already-seen messages, and a multi-platform approach (synchronisation of video calls via desktop).Īs was mentioned at the beginning of the article, in 2014 Rakuten bougt Viber for 900 million Dollars. However, Viber also supplements the dialogue with additional features. In comparison: WhatsApp alone has over 1.5 billion monthly active users globally.Ĭompared to LINE, Viber mostly banks its success on the core functionality of a communication app: the chat feature. This makes Viber Messenger the 6th in the top 9 Messaging Apps / Chat Apps worldwide (not including Apple’s iMessage) by monthly active users ( as of 2018). Viber counts 1.03 billion registered users ( as of 2018) as well as 260 million monthly active users ( as of 2018). The Messaging App or Chat App can be used via mobile (iOS & Android) as well as via desktop, and generally offers the same features that we have already discussed in the article about LINE – these functions are very similar to what the “big three” (WhatsApp, Facebook Messenger and WeChat) offer.

World of Messenger: Overview of the most important Messaging Apps! As of 2017, Viber is officially called Rakuten Viber: in 2014, the Japanese e-commerce conglomerate took a majority holding in Viber Media.

The company Viber Media, which was founded in Tel Aviv, has been around since 1998. Today we’re looking at Viber Messenger, the purple Messaging App from Israel.Įverything you should know about: Viber Messenger The last article we published was about LINE Messenger. Our series of Messaging Apps & Brands elaborates on the unique business opportunities of messaging apps for companies.

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