Facebook - 2.9 billion MAUsįacebook is the largest social media site, with more than two billion people using it every month. The rankings on our list are based on the number of Monthly Active Users (MAUs).

And remember, you don’t have to be on every social media site to have a successful brand. We recommend reading through this list to learn more about the social media sites that might be great for your brand. Some will be familiar to you, while others might sound new. To make things easier for you, we researched and compiled information about the top social media sites in 2023. Does it fit your brand image? Is your target audience using that social media site? How many social media sites can you manage at once? It’s also whether the social media site is a right fit for your business and for you. Of course, it isn’t only about the size of the social media sites. This will allow you to maximize your brand reach on social media, engage with the right people, and achieve your social media goals. Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage social media, it’s helpful to know about the most popular social media sites out there right now. Where to focus your social media efforts if you're looking to optimize scale.Under-the-radar social networks that have massive appeal.Which social networks have the most monthly active users and engagement.Discover some that might be great for your brand but that you have yet to explore. Find out the most popular social media sites today.

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